Afghan girls work at a first Internet cafe for women in Kabul March 8, 2012. Afghanistan opened its first female-only internet cafe, hoping to give women a chance to connect to the world without verbal and sexual harassment and free from the unwanted gazes of their countrymen. REUTERS/Mohammad Ismail http://blogs.reuters.com/fullfocus/2012/04/02/images-of-march/#a=8
Redefining Consistency Brands are no longer definitive. They are temporal. Brands are informed by multiple voices, and they exist in multiple mediums and through multiple contexts. The media that a brand inhabits is no longer fixed or linear, it is iterative, with no beginning, no end, and little permanency.